Spotify - Music Tagging
Interactive
The Thinking
The goal was to encourage conversations through Spotify and the language of music. The idea is 'Music Tagging', an app that enables people to tag music to their pictures in social networks, in a similar way to how they tag friends, thus creating sharable album-playlists.
The result is a new behavioural pattern that places Spotify at the heart of conversations. 'Music Tagging' is designed to work across multi platform devices.
Agency & Client
Adjust Your Set
Spotify