Estee Lauder + Stylist - Double Wear augmented reality cover
Interactive
The Thinking
The goal was to bring to life Estee Lauder's new colour range of Doublewear Foundation and to communicate the benefits of using the make-up.
The result is an augmented reality magazine cover that comes to life on iPhone and iPads, enabling viewers to select the stories they want to watch based on their skin tone. Designed for IOS7 in partnership with Stylist magazine.
Agency & Client
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Estee Lauder & Stylist