British Airways - Everything Remembered
Interactive
The Thinking
The goal was to promote British Airways' Lifetime Membership and to change people's perception about joining the club.
The result is an App that scans your Facebook profile and provides a summary of your journeys, as well as interesting facts about how far you've travelled, percentage of the word visited, tips on favourite locations and points accumulated.
The summary is presented in the form of personalised video made entirely of user generated content, pulled directly from the users' Facebook profile.
The app is designed to work on multi-platform devices.
Agency & Client
Adjust Your Set
British Airways